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When the British travel writer Isabella Bird visited Yamagata many years ago, she called it the “arcadia of the east,” in admiration of its natural abundance and beauty. Former U.S. ambassador to Japan，Edwin Reischauer，also praised the healthy balance between people and nature in Yamagata, calling it “another Japan, on the other side of the mountain.”

Yamagata Prefecture is located about 300 km to the north of Tokyo. It has a population of 1.23 million, and an area of about 9,300 square kilometers. The Prefectural Government Headquarters are located in Yamagata City. Its latitude is 38 degrees, 15 minutes north, about the same as Washington, DC and San Francisco, USA, Lisbon, Portugal and Athens, Greece.

The major industries are agriculture and manufacturing. The electronics industry is particularly concentrated here. Yamagata is striving toward the development of new enterprises based around Organic Electro-Luminescence technology, and the catchphrase of this effort is “Lighting up the World with Organic Light!”